Aptogo partners with Betfair to develop flagship iPhone app

by Robin Summerhill on March 30, 2013

Continuing our successful partnership with Betfair, Aptogo has developed the leading online betting company’s flagship iPhone and iPad app. Working closely with Betfair’s designers and product specialists we operated an ‘ultra-agile’ process to deliver bi-weekly updates and react immediately to customer feedback and business needs. Soon after launch, the app became the major generator of Betfair’s mobile revenue and has consistently been in the Top 10 of free sports apps on the App Store and has received glowing reviews.

The app leverages Betfair’s back-end betting services to provide a seamless experience to the sports fan. A huge number of sports are supported in an easy-to-navigate and elegant UI, which was also tailored to provide an enhanced experience on the iPad. Aptogo worked with Betfair’s designers to bring their vision to life with subtle Core Animation effects and custom UI elements.

We also continued the trend we started in the Euro Finals app to provide an entertaining and informative betting experience with news, tips and promotions. Taking this to the next ‘social’ level we also integrated the functions of a tailored Twitter client, providing tips from a curated list of pundits and match-specific chat.

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