Kick of for Euro 2012 with Betfair!

by Robin Summerhill on April 22, 2012

Working with Betfair, one of the leading online sports betting companies, Aptogo produced a bespoke iPhone app for the 2012 UEFA European Football Championship (Euro 2012). Leveraging Betfair’s existing back-end services, we developed the app under intense time constraints and delivered the completed app one week early, ready for the start of the Championship.

This was Betfair’s first foray into targeted single-competition apps and proved immensely successful amongst Betfair’s existing customers and also increased acquisition of new customers before and during the championship. In addition to Betfair’s first-rate betting experience, the app also provided football fans with engaging news, tips, statistics and live results.

Despite the time constraints, we were able to develop a re-useable architecture that has paved the way for further single-competition apps and demonstrated the benefit to Betfair of augmenting their mainline apps with cost-effective ‘throw away’ apps for individual sporting events.

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